Category Archives: Business
For every new product on the market, there are certain forces that conspire both for and against it when it comes to user adoption. Here’s how to navigate them.
From buying equipment to hiring more staff, reinvesting into your business makes you more money down the line. Here are 11 ways to do that.
LinkedIn and Tinder aren’t so different from each other. Learn what it takes to master each platform.
Sales calls can help you land a lucrative sale in a few minutes. Read on for my top tips to help you nail sales calls every time.
If your original business concept isn’t working, you don’t actually have a business or brand to be precious about. Here’s how to pivot to profitability.
You can choose to scale up or niche down your business — and you could make billions in either direction. Here’s how.
There are more attempts than achievements in any field. Here’s how to leverage both ends of the supply and value chain for greater profit.
In the beginning, you’ll meet people who will preach about the importance of a logo, or brand colours, or a fancy design. They’re wrong.
Social media is not a magic pill—it’s just one aspect of your digital medication.
Countless LinkedIn “gurus” and sales webinars have extolled the virtues of “cold pitching” — sliding into a stranger’s inbox to pitch them something. For many of these salespeople, they’re merely following the script. Here’s how we’re going to flip that script to your benefit.
When you automate your business processes consistently, you’ll spend more time doing business and less time on admin.
In this new normal, purses have tightened and people require greater value for money before spending on your product or service.
In hard times, it can be tempting to hide your price just to win business. Here’s how that harms you and your business.