How to Start a Photography Business: Everything You Need To Know
Starting a photography business? Learn business planning, marketing, client relations, and pricing tips.
Finding My Ideal Business Model
I want to build a digital business that addresses a clear pain with growing demand, low competition, strong moats, and a content-led revenue model.
How to dump low paying clients and increase your business profits
Learn 4 ways to boost your business profits easily.
Understanding switching costs: Why it’s hard to get users to switch to your app
For every new product on the market, there are certain forces that conspire both for and against it when it comes to user adoption. Here’s how to navigate them.
11 Ways to Reinvest in Your Business For Long-Term Growth
From buying equipment to hiring more staff, reinvesting into your business makes you more money down the line. Here are 11 ways to do that.
LinkedIn Lead Generation Outreach Tips: Lessons from Tinder
LinkedIn and Tinder aren’t so different from each other. Learn what it takes to master each platform.
Sales Call Tips: How To Close More Deals Over The Phone Without Embarrassing Yourself
Sales calls can help you land a lucrative sale in a few minutes. Read on for my top tips to help you nail sales calls every time.
Pivot
If your original business concept isn’t working, you don’t actually have a business or brand to be precious about. Here’s how to pivot to profitability.
Your Own Little Corner
You can choose to scale up or niche down your business — and you could make billions in either direction. Here’s how.
Sell Hammers, Not Houses
There are more attempts than achievements in any field. Here’s how to leverage both ends of the supply and value chain for greater profit.
Start With Sales
In the beginning, you’ll meet people who will preach about the importance of a logo, or brand colours, or a fancy design. They’re wrong.
Social Media Is Not A Magic Pill
Social media is not a magic pill—it’s just one aspect of your digital medication.
Pitch Them Back: How To Counter Sales Pitches
Countless LinkedIn “gurus” and sales webinars have extolled the virtues of “cold pitching” — sliding into a stranger’s inbox to pitch them something. For many of these salespeople, they’re merely following the script. Here’s how we’re going to flip that script to your benefit.
Automate Everything In Your Business
When you automate your business processes consistently, you’ll spend more time doing business and less time on admin.
Social Media Strategies For A New Normal
In this new normal, purses have tightened and people require greater value for money before spending on your product or service.
Stop Asking People To DM You For Prices
In hard times, it can be tempting to hide your price just to win business. Here’s how that harms you and your business.