Product marketing services

I’m a freelance product marketing manager available remotely from the UK.

I help companies understand their customers deeply, position themselves against incumbents, and create or maintain new categories through product marketing.

Previous clients include:

ActionerMomentumFreeAgent, and Gusto.

My product marketing approach involves user and market research, customized strategy, and rapid content delivery.

Product marketing content

Product marketing case studies

👉🏽 Gusto:

Launched newly revamped Resource Center (see OnboardingAccountants), landing pages (see Benefits), Help pages, and more. 

Asset usage increased significantly, sales teams reported higher buying confidence, and the self-reported average time-to-close dropped across the board.

👉🏽 Actioner:

Designed a messaging plan, SEO plan, landing pages, and video scripts for sales enablement to support successful GTM.

👉🏽 FreeAgent CRM:

Launched newly revamped messaging across the homepagesolutions page, and platform page. Traffic to these pages increased 20%+ with an associated increase in conversions.

Why me?

You get a full stack product marketer that can handle:

  • Customer research: Conducting interviews, sitting in on sales calls, and reading call transcripts
  • Comms: Working with stakeholders across sales, marketing, product, engineering, support, and HR
  • Market research: Digging into CRM data, scanning competitor websites, and mining forums for reviews
  • Strategy: Tying messaging to JTBDs, crafting messaging and positioning plans, and building GTM plans
  • Content: Creating sales enablement, support, and marketing content to support go-to-market initiatives.

Get in touch

Please email me to discuss your product marketing requirements and timelines:

Virtual personal assistant from Los Angeles supports companies with administrative tasks and handling of office organizational issues.