Mo Shehu, PhD

Hi, I'm Mo.

A T-shaped, data-driven marketer with an insatiable curiosity about how startups work, I currently lead content marketing for a number of remote, fast-growing B2B SaaS and social impact startups in the US and EMEA.

My interests include venture building, marketing, and the future of work. 

I've handled content writing and social media management for brands such as Gillette, Olay, Always, Pampers, and more—overseeing everything from content creation and campaign strategy to influencer marketing and paid ads.

If you're looking for a seasoned marketing advisor and content strategist to help you simplify the complexity of your product offering, let's connect and chat about your next project!

See my portfolio

Education

PhD. Informatics

Apr 2016 - Apr 2019 Namibia University of Science and Technology

Obtained my doctorate in informatics with a focus on social media analytics.

MSc. Informatics

Mar 2014 - Apr 2016 Namibia University of Science and Technology

Graduated my Master's Degree in informatics with a focus on e-learning technologies.

BSc. Computer Science

Aug 2009 - Oct 2013 University of Botswana

Obtained my BSc. in Computer Science after a four-year program at the University of Botswana.

Skills

Digital Marketing & Social Media

Copywriting & Editing

Web & Graphic Design

Research & Analytics

Training & Mentorship

What makes me unique?

Coming from a tech, academic, broadcasting, design, and advertising background, I can:

1. Simplify complex ideas
2. Use data to inform content and business decisions
3. Generate out-of-the-box ideas that drive results

If this sounds like a good fit, let's connect!

Contact me

Experience

Founding Editor / Lead Copywriter

Apr 2019 – Present Grammar & Flow Publishing (Self-owned)

Overseeing content creation that helps B2B brands and tech startups to reach new people, inform their audiences, generate new leads, and earn more sales.

Founding Partner / Head of Social Media

Jun 2016 - Present Mo Shé Media (Self-owned)

Brands: FNB, Sanlam, NSFAF, HEPWater, Windhoeker Maschinenfabrik, and more. Overseeing the social media arm of Mo Shé Media for national and international clients across SADC and around the world.

Manager: Social Media (Contract)

Feb 2020 – Jul 2020 Mediacom South Africa

Brands: Always, Ariel, Gillette/Venus, Head & Shoulders, Olay, Pampers, and Vicks. Handled social media and gained supervisory experience overseeing influencer marketing initiatives, community management, and content strategy.

Board Member: Marketing & PR

Jul 2019 – Dec 2019 Professional Speakers Association of Namibia

Strategic planning on building better speakers in Namibia. Overseeing marketing, PR and comms functions. Left due to relocation.

Content Manager: Social Media (Contract)

Apr 2019 – Mar 2020 First National Bank Namibia

Crafted the content strategy for FNB's social media channels (Facebook, Twitter, Instagram, LinkedIn).

Manager: Social Media (Contract)

Mar 2019 – Feb 2020 The Body Experience

Social media content strategy and web design for an upcoming fitness festival in Windhoek, Namibia.

Vice President: Public Relations

Dec 2018 – Dec 2019 Toastmasters International

Managed public relations for a non-profit organization based in Windhoek, Namibia. The Seagulls Toastmasters aims to teach essential public speaking skills to anyone willing to learn.

Manager: Social Media & Digital (Contract)

Jan 2018 – Feb 2019 Young & Rubicam (Advantage Y&R Namibia)

Brands: Standard Bank, MTC, Pasta Polana, Renaissance Health, Prosperity Health, PayPulse. Drove tangible business results through social media, digital marketing, UX/UI development, and design.

NUST-FM: Radio Presenter & Content Producer

Apr 2015 - Nov 2016 Namibia University of Science and Technology

Presented and produced The Kiosk, a lunch hour slot catering to the Namibia University of Science & Technology (NUST) community.

Lecturer: Computer Science & Informatics

Aug 2014 - Dec 2016 Namibia University of Science and Technology

Taught several Computer Science and Informatics related courses such as Web Design, Project Management, Networking, Computer Architecture, Databases and Enterprise Web Development.

Frontend Web Developer

May 2012 – Aug 2012 Agileum IT

Handled front-end Drupal web development (PHP, MySQL, Javascript) during an internship in conjunction with the senior development team.

My services

Content marketing

Content marketing

Blogs, newsletters, white papers, e-books, and everything in-between.

Copywriting

Copywriting

Landing pages, sales letters, emails, UX microcopy, and more.

Social Media

Social Media

Everything from social media management to paid ads.

Previous clients

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https://mohammedshehu.com/wp-content/uploads/2021/01/LH_Logos_Coral_Deck_Stacked-Background-80x80.jpg
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Momentum.io Logo - Square
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What people are saying

Hire me (available remotely)

Johannesburg, South Africa
UTC+2
Available for two more engagements

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