A T-shaped, data-driven marketer with an insatiable curiosity about how startups work, I currently lead content marketing for a number of remote, fast-growing B2B SaaS and social impact startups in the US and EMEA.
My interests include venture building, marketing, and the future of work.
I've handled content writing and social media management for brands such as Gillette, Olay, Always, Pampers, and more—overseeing everything from content creation and campaign strategy to influencer marketing and paid ads.
If you're looking for a seasoned marketing advisor and content strategist to help you simplify the complexity of your product offering, let's connect and chat about your next project!
Overseeing content creation that helps B2B brands and tech startups to reach new people, inform their audiences, generate new leads, and earn more sales.
Founding Partner / Head of Social Media
Jun 2016 - PresentMo Shé Media (Self-owned)
Brands: FNB, Sanlam, NSFAF, HEPWater, Windhoeker Maschinenfabrik, and more. Overseeing the social media arm of Mo Shé Media for national and international clients across SADC and around the world.
Manager: Social Media (Contract)
Feb 2020 – Jul 2020Mediacom South Africa
Brands: Always, Ariel, Gillette/Venus, Head & Shoulders, Olay, Pampers, and Vicks. Handled social media and gained supervisory experience overseeing influencer marketing initiatives, community management, and content strategy.
Board Member: Marketing & PR
Jul 2019 – Dec 2019Professional Speakers Association of Namibia
Strategic planning on building better speakers in Namibia. Overseeing marketing, PR and comms functions. Left due to relocation.
Content Manager: Social Media (Contract)
Apr 2019 – Mar 2020First National Bank Namibia
Crafted the content strategy for FNB's social media channels (Facebook, Twitter, Instagram, LinkedIn).
Manager: Social Media (Contract)
Mar 2019 – Feb 2020The Body Experience
Social media content strategy and web design for an upcoming fitness festival in Windhoek, Namibia.
Vice President: Public Relations
Dec 2018 – Dec 2019Toastmasters International
Managed public relations for a non-profit organization based in Windhoek, Namibia. The Seagulls Toastmasters aims to teach essential public speaking skills to anyone willing to learn.
Manager: Social Media & Digital (Contract)
Jan 2018 – Feb 2019Young & Rubicam (Advantage Y&R Namibia)
Brands: Standard Bank, MTC, Pasta Polana, Renaissance Health, Prosperity Health, PayPulse. Drove tangible business results through social media, digital marketing, UX/UI development, and design.
NUST-FM: Radio Presenter & Content Producer
Apr 2015 - Nov 2016Namibia University of Science and Technology
Presented and produced The Kiosk, a lunch hour slot catering to the Namibia University of Science & Technology (NUST) community.
Lecturer: Computer Science & Informatics
Aug 2014 - Dec 2016Namibia University of Science and Technology
Taught several Computer Science and Informatics related courses such as Web Design, Project Management, Networking, Computer Architecture, Databases and Enterprise Web Development.
Frontend Web Developer
May 2012 – Aug 2012Agileum IT
Handled front-end Drupal web development (PHP, MySQL, Javascript) during an internship in conjunction with the senior development team.
Services
My services
Content marketing
Blogs, newsletters, white papers, e-books, and everything in-between.
Copywriting
Landing pages, sales letters, emails, UX microcopy, and more.
Social Media
Everything from social media management to paid ads.
"Mo combines brilliance, sharp observation skills and passion with a good dash of humour. He has the uncanny ability to identify a person's essence; allowing him to deliver great advice."
Lauren Dallas—Co-Founder & CEO of Future Females
"So grateful to have shared the stage twice with Mo this week - a content creation expert who spoke so passionately about branding on LinkedIn and social media in general. 👫"
Yakubu Shehu—Digital Designer & Web Developer
"Mohammed's acumen in brand management and digital marketing is truly cut from a different cloth. His perfectionist nature allows for the delivery of consistently exceptional work."
