Digital Strategist
Helping businesses unlock growth with AI
From marketing to operations, see how AI can help you move faster, do more, and cut stubborn costs.
Where AI helps
Marketing and content
Write more, publish faster, and eliminate writer’s block. Use AI to produce emails, blog posts, and social media content.
Operations and automation
Cut the admin, automate the repetitive, and let your team spend time on work that actually moves things forward.
Research and intelligence
Use AI to synthesize market research, competitive analysis, and customer insights at scale to spot trends and move faster.
Strategy and planning
Cut through the AI noise, identify the opportunities that fit your business, and build a practical, cost-effective plan.
Your path to an AI-enabled business.
Most small businesses are stuck at Stage 1: curious about AI, experimenting with tools, but not seeing it change outcomes. Here's how we move through that together.
Where most businesses start
Curious about AI, trying a few tools, but no clear plan for where it fits or how to measure whether it's working.
Building the foundation
Your team understands AI's role. Specific tools are in use and producing results, but they're not yet connected into a coherent system.
AI at work
Workflows are automated, pipelines are live, and AI is cutting hours across marketing, research, and operations.
AI-enabled business
AI is embedded in how you operate. It scales with you, informs your decisions, and compounds over time.
How I help
01
AI Audits
A structured review of your tools, workflows, and operations. We find where AI can make a practical difference and where it can’t, and give you useful next steps.
02
AI Training
Hands-on sessions that bring your team up to speed on the AI tools most relevant to your business. Practical, memorable, and built around how your team actually works.
03
AI Workflows
From workflow automation to custom AI integrations, I help connect your existing tools, build pipelines, and tailor AI tools to your operations.
04
AI Policy
For businesses navigating governance, compliance requirements, or internal usage policies, I provide review, analysis, and drafting.
How to Prevent AI Tokenmaxxing and Avoid Goodhart’s Law
Companies now grade staff on AI token usage. Goodhart’s Law predicts exactly what happens next: AI tokenmaxxing.
Retrieval Augmented Generation (RAG): How AI Learns Your Business Better
RAG lets AI answer questions using your own documents and data. Here’s what it is, how retrieval works, what it costs, and whether your business needs it.
AI Scales Your Mistakes Faster. Here’s How to Fix That.
AI doesn’t fix a broken workflow; it accelerates it. Here’s why you need to fix the process first before you introduce any automation.
Not sure where to start with AI?
Book a free 30-minute call to discover where AI could make a difference.