87%
reduction in development time per landing page
8 → 1
days from brief to live page
Lower
design and development costs per page
Overview
A media brand initially struggled with a slow web development process. The process was sequential, expensive, and too slow for the volume of pages the team needed. We audited the process to discover where time was being spent—and eliminated most of it without losing quality.
The situation
The company’s web development workflow involved going from a brief to the UI designer, then wireframes to high-resolution Figma mockups, Figma files to a developer, and developer to WordPress build. Each sequential stage and handoff introduced cost and delay—a single landing page took roughly eight days from brief to live. With multiple campaigns running in parallel and a growing need for custom pages rather than template adaptations, the process couldn’t keep pace without significant additional spend.
The approach
We mapped every stage of the workflow and identified the handoff between designer and developer as the primary source of delay. Translating Figma files into WordPress required a developer to interpret design decisions that hadn’t been made with the build environment in mind, which produced revisions, clarifications, and lost time on both sides. We changed the sequence: generate UI designs with Claude, then generate the corresponding JSON and code to port those designs directly into WordPress. This removed the Figma handoff and the translation layer it created, and brought design and development into a single continuous process rather than two sequential ones.
Key finding
UI design and developer handoff were the biggest bottlenecks in the process.
What changed
Landing page development dropped from eight days to one, an 87% reduction per page. The team produced more pages, not fewer, and none of them were template-based. Every page was fully on-brand, with custom colour palettes, layouts, and components built specifically for each campaign.
The outcome
Design and development costs and timelines dropped significantly. Campaign pages launched when the brief said they would, and the team’s capacity to produce custom landing pages increased without increasing the team.