All posts by Mohammed Shehu
Content creators struggle with their pricing strategy. Here’s how to charge enough for content creation without pricing yourself out of the market.
Writer’s block and work anxiety lead to procrastination. Here are eight ways I beat them to deliver my best work, every time.
LinkedIn is a rich source of influencer marketing gigs. Here’s how to score more influencer marketing campaigns as a digital content creator on LinkedIn.
I bought a car recently. Here are six content marketing lessons I learned.
Immersion is the key to better campaigns and content. Here are 5 ways to immerse yourself in your field and become a better marketer or content writer.
The three-part SET content creation model outlines a time-based way to generate content ideas for your channels.
Generating content ideas can be a slog. Check out these 15 hidden ways to generate new content ideas.
Hone your skills, learn how to talk to anyone, write relentlessly, sell your value, always have options, and network like hell. That’s the secret sauce.
Competition is high for well-paying remote jobs, but there are several steps you can take to improve your chances. Here are 8 key things to consider.
For every new product on the market, there are certain forces that conspire both for and against it when it comes to user adoption. Here’s how to navigate them.
From buying equipment to hiring more staff, reinvesting into your business makes you more money down the line. Here are 11 ways to do that.
If you’re trying to get new customers and grow your business, you can’t afford to ignore SEO. Learn how you can use SEO to boost your online visibility.
How we choose where to live is no different from where we choose to work, and it’s important to pick the right place.
LinkedIn and Tinder aren’t so different from each other. Learn what it takes to master each platform.
This easy, step-by-step guide on starting a blog is perfect for anyone who wants to start writing online.
Robotic process automation can slash millions of dollars in costs while improving healthcare outcomes. Read on for 6 use-cases for modern healthcare leaders.
Read on for some of the most sought after jobs in the information security (infosec) domain this year.
Read on for tips on how to improve your CV and ace the job interview.
When you think in terms of funnels, content creation becomes much easier. Read on for a simple way to create content that adds directly to your bottom line.
It is time to step out of obscurity and build your audience, career, and business. Read on for top tips on how to improve your online visibility in 2021.
2020 was a hell of a year. Despite its ups and downs, here are 8 key lessons I learned that you can use to improve your life today.
Sales calls can help you land a lucrative sale in a few minutes. Read on for my top tips to help you nail sales calls every time.
There are many skills a marketer needs to have, but they always come back to these 4 crucial skills. Read on to find out what they are.
Beyond a certain point, whether in business or in your career, you can only unlock new opportunities based on the relationships or communities you have built.
As the world celebrates Thanksgiving this year, here’s a short list of things I’m grateful for in life.
The fastest-growing jobs need you to work with humans or work with tech to make life better for humans. If your role will soon be automated, here’s what you can do.
Perhaps you never follow up or ask for clarity on things because you’re afraid of the answers you might get. That’s perfectly understandable. It’s also not an excuse.
If your original business concept isn’t working, you don’t actually have a business or brand to be precious about. Here’s how to pivot to profitability.
#NoNewFriends is not life advice. In the real world, the money, companionship, opportunities, and fulfilment you seek are in the hands of other people.
Being a resource allows you to create an audience, generate a marketplace, and monetize the reach and access you’re bringing to your buyers and sellers.
The WWWWWH model makes it dead easy to advertise your product. This model gets you up and running in no time and keeps your pages humming overtime.
You can choose to scale up or niche down your business — and you could make billions in either direction. Here’s how.
A small part of anxiety stems from our fear of failure, rejection, and abandonment. A small part of depression stems from taking said failure, rejection, and abandonment too personally.
The same way we all have the power to infect people with bad narratives (sometimes unwittingly), we can also vaccinate them with strength and determination.
By creating compelling content around your brand, products and services, you make it more attractive for bees to stop by your flower and drink your branded nectar.
When you wake up in the morning—before you’ve brushed your teeth or washed your face or checked your phone—you already owe yourself money.
There are more attempts than achievements in any field. Here’s how to leverage both ends of the supply and value chain for greater profit.
In the beginning, you’ll meet people who will preach about the importance of a logo, or brand colours, or a fancy design. They’re wrong.
Social media is not a magic pill—it’s just one aspect of your digital medication.
Countless LinkedIn “gurus” and sales webinars have extolled the virtues of “cold pitching” — sliding into a stranger’s inbox to pitch them something. For many of these salespeople, they’re merely following the script. Here’s how we’re going to flip that script to your benefit.
As an imperfect species, we are weirdly obsessed with perfection. The trick is to reverse-engineer the detachment.
When you automate your business processes consistently, you’ll spend more time doing business and less time on admin.
In this new normal, purses have tightened and people require greater value for money before spending on your product or service.
Your goal is to get people contacting you to learn more about your services, not to get a hundred likes. Here’s what to really watch for.
In hard times, it can be tempting to hide your price just to win business. Here’s how that harms you and your business.
Unemployment is a daunting prospect — but there are ways to prevent it, cushion its blow, and bounce back.
The key to success with social media content creation is finding a formula that works for you and automating it as much as you can.
From marketing and finance to product and HR, each departmental leader within your organization can create relevant, evergreen content to establish thought leadership.
Employees have lives outside the office. These lives should be enabled, empowered and encouraged for greater fulfilment.
Social media virality is a function of consistency, promotion, targeted distribution and luck.