Mo Shehu, PhD

All posts by Mohammed Shehu

Mohammed Shehu, Ph.D. writes on marketing, content, and tech for fast-growing B2B clients. You can find him online @shehuphd everywhere.

Pivot

If your original business concept isn’t working, you don’t actually have a business or brand to be precious about. Here’s how to pivot to profitability.

Pitch them back

Pitch Them Back

Countless LinkedIn “gurus” and sales webinars have extolled the virtues of “cold pitching” — sliding into a stranger’s inbox to pitch them something. For many of these salespeople, they’re merely following the script. Here’s how we’re going to flip that script to your benefit.