Understanding switching costs: Why it’s hard to get users to switch to your app
For every new product on the market, there are certain forces that conspire both for and against it when it comes to user adoption. Here’s how to navigate them.
11 Ways to Reinvest in Your Business For Long-Term Growth
From buying equipment to hiring more staff, reinvesting into your business makes you more money down the line. Here are 11 ways to do that.