Start With Sales
In the beginning, you’ll meet people who will preach about the importance of a logo, or brand colours, or a fancy design. They’re wrong.
Social Media Is Not A Magic Pill
Social media is not a magic pill—it’s just one aspect of your digital medication.
Pitch Them Back: How To Counter Sales Pitches
Countless LinkedIn “gurus” and sales webinars have extolled the virtues of “cold pitching” — sliding into a stranger’s inbox to pitch them something. For many of these salespeople, they’re merely following the script. Here’s how we’re going to flip that script to your benefit.
This Will Not Matter
As an imperfect species, we are weirdly obsessed with perfection. The trick is to reverse-engineer the detachment.